The problem
New users were abandoning setup before reaching their first meaningful result. The flow asked for configuration decisions before users had context to make them.
The approach
We restructured onboarding around a single guided task instead of a configuration wizard, deferring every decision that wasn't required for that first result.
Every screen we removed shortened the path to the moment the product proves itself.
The outcome
4 min
Time to first value
+38%
Activation rate
-30%
Support tickets
Time-to-first-value dropped from 12 minutes to under 4, and first-week support tickets fell by nearly a third.